Modern Identity: Unifying Identity to Improve the User Experience Across Your Ecosystem

An HMG Strategy Webinar Powered by Okta

The lines between users inside and outside your organization are blurring. Discover how modern organizations are consolidating and simplifying identity structures to provide all users the information they need, where and when they need it. Discover how to better identify each customer and their history with the company while providing employees with the access rights needed to deliver a fluid customer experience.

It wasn’t just companies that were required to make  the digital pivot in March – consumers also redirected their attention to companies who’s digital platforms facilitated digital research and online shopping to purchase the goods they needed while in the midst of a pandemic. . Compounding the situation are the suppliers, partners, and others who contribute to the supply chain to complete the circuit.

As the appetite expands for digital products and services, business leaders must ensure that they are properly mapping the chain of processes needed to deliver an exceptional digital experience to the customer, while enabling their own employees, their suppliers, and their partners to seamlessly do their part in the process.

The secret sauce to enabling these capabilities is identity management. The ability to quickly pivot to preferences, whether caused by a pandemic or consumer preference is driven by access to realiable information. Information that allows suppliers to make immediate changes to meet demand, information that allows your workforce to coordinate production needs, or information that provides important data about your best customers and how you reach them. Those who can be pliable enough to meet the many sides of supply and demand will quickly align to what is next, as in the case this year with COVID. Securely defined access for all those constituencies is a must-have in today’s digital world. Monolithic and customized architectures will not meet that need. Simple architectures that can flex with needs introduce an identity and access landscape that can meet that need. Marketers, salespeople and other customer-facing employees not only must accurately identify each customer along with their transaction history and preferences in order to understand each customer fully and meet their needs. Companies also must align this with the ability to provide systems access to employees based on their roles and responsibilities.

By integrating the identity structures for customers, workforce, suppliers, and partners, we enable companies to provide customers with the right information and the right level of interactions on the path to delivering a seamless customer experience.

In this webinar from Okta and HMG Strategy, you’ll discover:

• Why customer identity and workforce identity management practices need to be unified to deliver innovative customer experiences
• Why monolithic approaches to customer experience don’t work- and why executives need to reimagine the customer experience in the digital age
• How identity management can serve as the linchpin to delivering seamless omnichannel customer experiences
• Examples of leading companies that have unified customer and workforce identity management and the business benefits they’ve achieved